A List Apart
29th May 2007, 04:14 pm
A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients' content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.
Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us (http://www.alistapart.com/store/)!
More... (http://www.alistapart.com/articles/whoneedsheadlines)
Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us (http://www.alistapart.com/store/)!
More... (http://www.alistapart.com/articles/whoneedsheadlines)