PDA

View Full Version : The Greenpeace Green my Apple campaign


456 Berea Street
29th Sep 2007, 03:44 am
When Greenpeace launched their Green my Apple campaign site (http://www.greenpeace.org/apple/) a year ago I had a hard time keeping my mouth shut, but I think I managed reasonably well. Now that Veerle Pieters has posted an article about the Greenpeace Green my Apple project (http://veerle.duoh.com/blog/comments/greenpeace_green_my_apple_project/) I can let everyone know that I did part of the front-end coding for the site.
I've been a huge Apple fan for a long time, so I was a bit disturbed when I found out that they weren't doing their very best to protect the environment. If I could do anything to improve that situation, I thought I should. Being an Apple fan does not mean I will ignore problems.
Just like Veerle I had my doubts about the whole thing at first, mostly because the project involved copying (or ripping off, if you prefer that term) Apple's design. It was for a good cause though, so morally I didn't feel that it was a problem. It was Apple sending their lawyers after us that had me worried. But after Veerle told me that Greenpeace would take full responsibility if anything like that should happen I jumped on board. Besides, I only did the coding, not the graphic design.
Coding-wise this project isn't very complicated, though there were a couple of accessibility challenges. I managed to find what I think are reasonable solutions to most of these challenges, but if I redid the project today I would probably do some things a little differently.
If you look at the code and find strange things like unescaped ampersands or images with no alt attributes, rest assured that those were not in the markup I handed over ;-). For more details on part of the coding as well as the story behind the graphic design, read Veerle's post Greenpeace Green my Apple project (http://veerle.duoh.com/blog/comments/greenpeace_green_my_apple_project/), which I co-authored with her.
The campaign is over now but the site, which won a Webby award in the activism category (http://www.webbyawards.com/webbys/current.php?media_id=96&season=11), is still online.
Finally, like Veerle I'm asking you to please not turn the comments area into a political discussion about Apple vs. Greenpeace vs. the environment.
Visit site to read or post comments… (http://www.456bereastreet.com/archive/200709/the_greenpeace_green_my_apple_campaign/#comments)Add 456 Berea Street to your Technorati favorites. (http://technorati.com/faves?add=http://www.456bereastreet.com)
Posted in Apple (http://www.456bereastreet.com/archive/categories/apple/).
http://feeds.feedburner.com/~a/456bereastreet?i=zghSNt</img> (http://feeds.feedburner.com/~a/456bereastreet?a=zghSNt)
http://feeds.feedburner.com/~f/456bereastreet?i=BvKUV6yn</img> (http://feeds.feedburner.com/~f/456bereastreet?a=BvKUV6yn) http://feeds.feedburner.com/~f/456bereastreet?i=QxkZAyDg</img> (http://feeds.feedburner.com/~f/456bereastreet?a=QxkZAyDg) http://feeds.feedburner.com/~f/456bereastreet?i=AekoFy3F</img> (http://feeds.feedburner.com/~f/456bereastreet?a=AekoFy3F) http://feeds.feedburner.com/~f/456bereastreet?i=MJ0etkur</img> (http://feeds.feedburner.com/~f/456bereastreet?a=MJ0etkur)
http://feeds.feedburner.com/~r/456bereastreet/~4/162494843

More... (http://feeds.feedburner.com/~r/456bereastreet/~3/162494843/)