A List Apart
6th Nov 2007, 04:59 pm
"Got Milk?", "Don’t leave home without it", "Good to the last drop." You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?
Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us (http://www.alistapart.com/store/)!
More... (http://www.alistapart.com/articles/greatestcopyshot)
Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us (http://www.alistapart.com/store/)!
More... (http://www.alistapart.com/articles/greatestcopyshot)