urchinTracker

[Patricia]

I just found this code on one of the pages I was researching and it looked interesting:
<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-1627540-1";
urchinTracker();
</script>

It's part of Google Analytics as we can see and apparently you can track outbound links with it but how does it really work?

[David]

This is the bit of javascript that you add tou your web pages if you want them to be tracked using Google Analytics. There's nothing special about it, it refers to a script stored at Google (urchin.js) that generates all the statistics and it uses the unique identifier (UA-1627540-1) to track a particular site or page.