David
26th Oct 2009, 09:03 pm
What's the logical extension of Google AdSense? Why, it's Google AdManager (http://www.google.com/admanager/) of course. This has been bubbling under for a while and is now in Beta. Effectively, it allows publishers to aggregate all their advertising partners, direct sales, ad networks and AdSense so that they each have to compete for ad placements. This is potentially very lucrative for publishers and is likely to push up ad rates.