Tom
23rd Nov 2009, 03:44 pm
'A key Jobs business tool is his mastery of the message. He rehearses over and over every line he and others utter in public about Apple' (Fortune 30 Nov 2009 p.65).
It is an aspect of his perfectionism.
Every web entrepreneur can follow in his footsteps, if far behind, by writing one good sentence to explain the purpose of the website they are developing.
In business jargon, that sentence should explain the Unique Selling Proposition (USP).
It is an aspect of his perfectionism.
Every web entrepreneur can follow in his footsteps, if far behind, by writing one good sentence to explain the purpose of the website they are developing.
In business jargon, that sentence should explain the Unique Selling Proposition (USP).