Tom
3rd Dec 2011, 06:10 am
Here is the Wiki explanation of the Fremium principle (http://en.wikipedia.org/wiki/Freemium).
And here is one of the best examples I have seen: trust the FT to get it right (http://www.ft.com/cms/275bc334-3063-11dc-9a81-0000779fd2ac.html?segid=70000&location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fb 1e05d32-1b67-11e1-85f8-00144feabdc0.html)!
Anyone, and everyone, running a web business should think how they can adapt this principle. It is a not-too-distant cousin of the relationship between window shopping and real shopping (the former is free and the latter costs £££).
And here is one of the best examples I have seen: trust the FT to get it right (http://www.ft.com/cms/275bc334-3063-11dc-9a81-0000779fd2ac.html?segid=70000&location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fb 1e05d32-1b67-11e1-85f8-00144feabdc0.html)!
Anyone, and everyone, running a web business should think how they can adapt this principle. It is a not-too-distant cousin of the relationship between window shopping and real shopping (the former is free and the latter costs £££).