francis
16th Apr 2005, 11:32 am
Interesting article on Rupert Murdoch (http://media.guardian.co.uk/site/story/0,14173,1459697,00.html) addressing American newspaper editors. A choice quote:
He said consumers between the ages of 18-34 were increasingly using the web as their medium of choice for news and neglected more traditional media.
Young people's attitudes towards newspapers were "especially alarming", he said. "Only 9% describe us as trustworthy, a scant 8% find us useful, and only 4% of respondents think we're entertaining."
He described the shift in attitudes as "a revolution in the way young people are accessing news".
He said consumers between the ages of 18-34 were increasingly using the web as their medium of choice for news and neglected more traditional media.
Young people's attitudes towards newspapers were "especially alarming", he said. "Only 9% describe us as trustworthy, a scant 8% find us useful, and only 4% of respondents think we're entertaining."
He described the shift in attitudes as "a revolution in the way young people are accessing news".