Frog Design’s Sean Madden steps back to take a broader view of visual design on the web, and doesn’t like what he sees. Rather than attributing the general absence of originality to easy targets like lack of talent or a simple human need to conform, Sean points to some underlying forces that, if we aren’t careful, will drive us further and further to a web that isn’t the visually rich and powerful place it has the potential to be. In this article, he places the responsibility for rescuing the web squarely in our hands.

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