Google AdManager

[David]

What's the logical extension of Google AdSense? Why, it's Google AdManager of course. This has been bubbling under for a while and is now in Beta. Effectively, it allows publishers to aggregate all their advertising partners, direct sales, ad networks and AdSense so that they each have to compete for ad placements. This is potentially very lucrative for publishers and is likely to push up ad rates.

[Tom]

Sounds good to me! But I undestand the interface is a fiddle compared to Adwords and Adsense.