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Thread: Google Analytics Training Book/Materials Recommendations

  1. #1
    Join Date
    Sep 2010

    Question Google Analytics Training Book/Materials Recommendations

    Can anyone recommend some good training materials for Google Analytics - something that gets into the meat and veg of it all? Material along the lines of The Fine Art of SEO for quality of reading etc.
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  2. #2


    There are a number of books but Web Analytics 2.0 by Avinash Kaushik seems to be the tome of choice. I haven't read it, so I can't give a personal view but the author is highly regarded and his blog is impressive.

    If you're looking for something specific to Google Analytics, this book may be a better bet. Also, check out the Google Analytics blog.
    Perhaps late-night surfing is not such a waste of time after all: it is just the Web dreaming. Tim Berners-Lee
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  3. #3
    Join Date
    Sep 2010


    That's great, thanks David. I've read a couple of specific articles from Avinash Kaushik's blog, but didn't know about his book, or the other Google Analytics book or blog. I shall check both blogs to try and get a better feel before grabbing one of those books. Likely the Google Analytics specific one as that's the 'weapon of choice' at the moment.

    As regards GA I've noticed a few times now I'm getting what appear to be reverse spam links from bit.ly/forex and another couple of linkproviders appear in my traffic sources pages. It's really annoying; though I found some posts to get around it, I am wondering if it can be eliminated fully. Whilst AW stats is great for raw data, it's not so hot for the on-the-fly manipulation and versatility GA provides. I guess MS Excel is good with AW stats data in that regard, just a bit fiddly making it to the stuff you take for granted with GA.
    Like to read horror, supernatural or weird fiction? Check out Spooky Reads

  4. #4


    I've ordered the book 'Advanced Web metrics with Google Analytics' by Brian Cifton, suggested by David.
    I'll let you know after I have read it .

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