The Fremium Model

[Tom]

Here is the Wiki explanation of the Fremium principle.
And here is one of the best examples I have seen: trust the FT to get it right!
Anyone, and everyone, running a web business should think how they can adapt this principle. It is a not-too-distant cousin of the relationship between window shopping and real shopping (the former is free and the latter costs £££).

[tomjeatt]

Thanks Tom - an angle I need to explore with regard to my thesis project!