As everyone knows, America's west coast remains 'where it happens' for the digital, media and electronics industries. And things change fast. For a bedtime reading account of what the frontier was like in 1996, see I sing the body electronic, available for about 50p from Abebooks. It is a riveting account of Bill Gates's role in the development of Encarta.
For an equally riveting, and coalface, account of life in the Valley, there is nothing better than Walter Isaacson's Steve Jobs (ISBN: 030795028X / 0-307-95028-X) available for £8 from Abebooks. Steve Job's staff loved him, but he had a terrible temper and described most of their work as 'shit'. So is this the best way to run a design team?
Read the books!