MA Web Design + Content Planning

Social media and SEO


Useful links

The tools below can be used to develop a better understanding of SEO, to undertake competitor research and the general analysis of websites.

Search Engine Optimisation

Analytics and competitor research

Website traffic and value

Demographics and audience data

Google Tools

Domain Lookup Tools


These documents contain all the information about the module, projects, weekly coursework and references. All documents are provided in PDF format. Some documents are also provided in appropriate alternative formats. In order to view the PDF files, you will need the Adobe Reader.

There are currently 10 files in this section

  Filename Size (KB) Date Modified
Class 01 - Coursework.pdf 253.7 25th Mar 2022
Class 01 - Exercise.pdf 192.2 16th Mar 2022
Class 01 - SEO, SEM and Site Promotion.pdf 4,837.3 28th Mar 2022
Class 02 - Social Media for Marketing - 2023.pdf 797.8 8th Mar 2023
Class 02 - Social Media for Marketing.pdf 73,982.9 24th Nov 2020
Class 02 - Workbook.pdf 2,682.5 24th Nov 2020
Class 03 - Coursework.pdf 215.5 28th Mar 2023
Class 03 - Site Analytics and Revenue Generation.pdf 1,836.6 28th Mar 2023
Class 04 - Branding Workshop.pdf 932.7 24th Nov 2020
SEO, SEM and Site Promotion.pdf 9,122.4 29th Mar 2023