MA Web Design + Content Planning

User experience design

Assessed elements

This course includes 2 assessed elements; a 10 question, multiple-choice quiz and a written article. Details of these elements are given below. Each of the elements has a slightly different weighting and this is indicative of the degree of difficulty and/or the amount of work required.

Project details


The quiz is composed of ten multi-choice questions, five from the first workshop and five from the second. In each case, the objective is to select one or more of the options given in answer to the question. You must correctly identify all correct options and none of the incorrect options to score 10 points. There is a maximum of 100 points available and you may try the quiz as many times as you like before the deadline. The quiz can be found on the module page on Moodle.

The quiz will close at the end of the day on Friday, 14th January 2022.

The quiz is weighted at 15% of the overall module mark.

UXD and Me, Article

The main assessed element gives you the opportunity to reflect on the processes and techniques covered in the two workshops (1st and 8th December) and to put your new understanding of UXD to good use.

Between the end of Term 1 and the start of Term 2, you will be finalising the details of your Major Project concept and preparing for the Planning stage, the first element of which is the Commodity crit. Many of the ideas covered in the workshops could be employed to define your approach to the various stages of the Major Project.

Effectively, this is a planning document where you can set out your proposals for how you will integrate User Experience Design into your project development workflow for the Major Project. It also gives you the opportunity to develop useful materials just before you will need them. For example, techniques such as user profiles, scenario development, and journey maps etc. are an excellent way to define your target audience and to work out how your proposed site will be used. You should use such materials as part of your Commodity presentation, so they will have an immediate use.

Also consider how UXD techniques may be used further on in your project. For example, during the testing and analysis phase of your project, you may want to ask friends to test your site and provide feedback. How will this be organised?

You are not limited only to those topics covered in the workshops, feel free to explore User Experience Design (or User Centred Design) to find the tools you may need in developing a robust, accessible, and inclusive approach to the design of your Major Project site.

Your article should be around 2,000 words in length (not including production materials such as user profiles). There is no penalty for going over the stated length. The article should be appropriately illustrated and include links to any resources cited in the text.

The article should be published on your WordPress blog/journal and linked to from your coursework homepage. Any artefacts produced such as user profiles could be linked to from your article as PDF files.

Your article should be made available on or before Friday, 14th January 2022.

Assessments will be based on your coverage of the subject, the relevance of the chosen techniques, and how well you have been able to synthesise UXD concepts and turn them into a plan for your project website.

The article is weighted at 85% of the overall module mark


Submission date: Friday, 14th January 2022

Project briefs

Files in this section provide more detailed information on the assessed elements described above.

There is currently 1 file in this section

Project briefs
  Filename Size (KB) Date Modified
Assessment Brief 2021-22.pdf 109.7 7th Dec 2021