Social media and SEO
Resources
Useful links
The tools below can be used to develop a better understanding of SEO, to undertake competitor research and the general analysis of websites.
Search Engine Optimisation
- SEO Learning Centre – Excellent place to start your learning by SEOmoz.
- The One Hour Guide to SEO – Video tutorial course by SEOmoz.
- The Beginner’s Guide to SEO – Great guide for beginners by SEOmoz.
- Search Engine Land – Up-to-date articles on SEO.
- Search Central Blog – Google.
- Yoast SEO – WordPress plugin and more.
- Search Engine Optimization – Wikipedia.
Analytics and competitor research
- nibbler – popular site analysis tool.
- SEO Site Checkup – search engine optimisation tool.
- Site Analyzer – another excellent site analysis tool.
Website traffic and value
- Site Worth Traffic – indirectly measured traffic, revenue and value.
- Alexa – Reputable traffic data and analysis.
Demographics and audience data
- Quantcast – demographic data for advertisers.
- Similar Web – audience analytics.
Google Tools
- Google Analytics – Free site-based statistics.
- Google Search Central – Essential interface between Google and your website.
- Google Trends – Currently in beta but exceedingly good stuff.
- Google Analytics for Beginners – Tutorial course by Google.
- Google Analytics Help – Official support site.
Domain Lookup Tools
- Whois Lookup – by Domaintools.
- Nominet – The domain registry for all UK domains.
Documents
These documents contain all the information about the module, projects, weekly coursework and references. All documents are provided in PDF format. Some documents are also provided in appropriate alternative formats. In order to view the PDF files, you will need the Adobe Reader.
There are currently 10 files in this section
| Filename | Size (KB) | Date Modified | |
|---|---|---|---|
 |
Class 01 - Coursework.pdf | 253.7 | 25th Mar 2022 |
|
Class 01 - Exercise.pdf | 192.2 | 16th Mar 2022 |
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Class 01 - SEO, SEM and Site Promotion.pdf | 4,837.3 | 28th Mar 2022 |
|
Class 02 - Social Media for Marketing - 2023.pdf | 797.8 | 8th Mar 2023 |
|
Class 02 - Social Media for Marketing.pdf | 73,982.9 | 24th Nov 2020 |
|
Class 02 - Workbook.pdf | 2,682.5 | 24th Nov 2020 |
|
Class 03 - Coursework.pdf | 215.5 | 28th Mar 2023 |
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Class 03 - Site Analytics and Revenue Generation.pdf | 1,836.6 | 28th Mar 2023 |
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Class 04 - Branding Workshop.pdf | 932.7 | 24th Nov 2020 |
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SEO, SEM and Site Promotion.pdf | 9,122.4 | 29th Mar 2023 |